Exhibitor's Trade Review (Sep-Nov 1922)
Item
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Title
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Exhibitor's Trade Review (Sep-Nov 1922)
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Creator
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Exhibitor's trade review Inc.
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Date
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1922 [Sep - Nov]
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Description
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This periodical contains 2 parts:
Part 1: This describes the film Robin Hood and how its first print was sent by Buckley due to rail strike. It outlays the 2 million dollar cost of the film making and the $500,000 insurance on the film which made it the largest insurance on a single film then.
Part 2: This describes the travelling of Fairbanks and Pickford East to New York from LA. It describe Fairbanks doing this alongside his wife to promote his film "Douglas Fairbanks in Robin Hood".
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Scholarly Significance
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Part 1: It shows Fairbanks as a businessman and entrepreneur. The cost of the film clearly shows the trust companies had him and the trust he had in himself to write, produce and star within this film. it shows he has intelligence rather than just brawn which is usually shown in his films in the 1920's
Part 2:Fairbanks' name is in the title of the film, this is massive and doesn't even happen today. It shows how famous he is and how much weight his name caries within Hollywood. Doing this alongside his wife brings in gossip that reaches media like this. It also shows how relevant the couple are. His life and image in the 1920's is conjoined with Pickford's where the power couple became so famous. His image is therefore bound alongside hers and the idea of the masculine man that won over Pickford and married her.
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Place
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USA
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Rights
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Library of Congress
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Identifier
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Leaf #: 000350
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Cataloguer
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Alex Bartholomew
