Exhibitors Herald - United Artists
Item
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Title
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Exhibitors Herald - United Artists
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Creator
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Exhibitors Herald
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Date
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1925
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Description
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This artefact shows reviews of films by exhibitors. They specify their location, what film they screened and their opinion on it.
Its aim is to help screening cinemas to choose the best films to show and why others are not as popular.
It shows different groups of distributors and films within that company. Therefore i will be focusing on United Artists.
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Scholarly Significance
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The section is about films produced by Fairbanks, Griffiths and Pickford.
The majority are Fairbanks films with mixed reviews, this shows although he had a love for the cinema he did not always have the skill to pull off popular or successful films. It displays a clear message about how efficient and productive his company was to produce so many in the space of one year, and have exhibitors nationally screening his work.
Fairbanks is understated and his success, alongside Mary Pickford, in the 1920's was bigger than that of Chaplin or D.W. Griffiths. It shows how famous and popular he was in the decade.
This shows that his work is everywhere but also faced criticism from many alongside the praise.
The majority of the films by Fairbanks that are spoken about are also action films with himself as the lead. Perhaps indicating an ego or vanity. But is also proves his fame stems from just his swashbuckling feature films alongside his marriage to Pickford.
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Rights
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Media History Digital Library
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Identifier
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Leaf #:
0001148
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Cataloguer
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Alex Bartholomew
